A Better Kind of Partnership
UNITISM was built to solve a simple but stubborn problem: how do you share revenue fairly when partnerships evolve over time?
The Partner Problem
Here is a situation almost everyone has experienced. You start a project with a partner. In the beginning, you both work hard. Over time, one person pulls away — they get busy, lose interest, or simply contribute less. But their ownership stays the same. You are doing 90% of the work and earning 50% of the reward. Bringing it up means an awkward conversation. Doing nothing means resentment.
Yuval Klein lived this problem across multiple ventures. Traditional partnerships, co-ops, freelance collectives — they all ran into the same issue. Contribution changes over time, but ownership structures do not. Every existing model either punishes the people who keep working or requires painful renegotiation.
UNITISM is the answer. Instead of fixed equity splits, contributors earn units — permanent revenue shares — by completing real tasks. Your ownership is always proportional to your actual contribution. If you contribute more, your share grows. If you step back, your percentage naturally decreases as others earn new units. No one takes anything away from you. The math simply reflects reality.
What makes UNITISM different is not just the fairness mechanism. It is a platform for incubating social businesses — businesses that exist to serve communities, create opportunities, and generate shared prosperity. Every business incubated through UNITISM benefits from the same transparent, contribution-based model. Contributors can participate across multiple businesses, building a diversified portfolio of revenue shares.
Our Five Values
These are not decorations on a wall. They are the principles every decision gets measured against.
Respect Between People
Every person in the system has agency, dignity, and a voice. We build structures that make respect the default — not something that depends on a good manager.
Respect for the Environment
The businesses we incubate must operate with environmental awareness. Growth that damages the world around us is not growth — it is debt.
Personal Empowerment
UNITISM exists to give people real ownership and real agency. You choose your work, you own your contribution, and you see exactly how the system works. No hidden levers.
Social Empowerment
Individual success means nothing without community impact. The businesses in our portfolio exist to strengthen communities — creating jobs, solving problems, and sharing prosperity.
Enjoyment
Work should be meaningful and fulfilling. We build systems that let people choose tasks they care about, collaborate with people they respect, and feel genuine pride in what they create.
שותפים שוויוניים אבל לא שווים
Equal partners, but not identical.
This Hebrew phrase captures the foundation of UNITISM. Every contributor is an equal partner in the system — with equal access, equal transparency, and equal respect. But not every contributor is identical. People bring different skills, different availability, and different levels of effort. The unit system honors both truths: you are always an equal partner, and your share always reflects your real contribution.
What UNITISM Is Not
People often try to fit UNITISM into a box they already know. Here is why it does not fit.
Is this crypto?+
No. Units are not tokens, coins, or blockchain assets. They are revenue shares tracked in a standard database. There is no trading, no speculation, no mining, and no wallet. Units represent your share of real business revenue — nothing more, nothing less.
Is this communism?+
No. In UNITISM, outcomes are proportional to contribution. If you do more work, you earn more units and receive a larger share of revenue. The opportunity is equal — everyone can access the same tasks at the same prices. But the outcomes are not equal. They reflect what you actually contributed.
Is this just a co-op?+
Co-ops are closer, but UNITISM solves problems that most co-ops do not. Traditional co-ops give equal votes regardless of contribution, struggle with inactive members, and rarely span multiple businesses. UNITISM uses natural dilution to keep ownership proportional, spans a portfolio of social businesses, and separates governance rights from revenue rights for purchased units.
The Investment Model
UNITISM is funded through an investment pool. Investors contribute capital, and that capital funds the task marketplace. But there is a critical distinction between units earned through work and units purchased through investment.
Investors Fund the Pool
Capital contributions go into a shared investment pool that finances task creation across all businesses in the portfolio.
Contributors Choose Units or Cash
When a contributor completes a task, they can choose to receive their compensation as units (permanent revenue shares) or as cash from the investment pool. Most choose units.
The $1 Rule Protects Everyone
Gates ensure that the cumulative per-unit value exceeds $1. This means unit holders receive meaningful returns before the system expands further.
Sweat Units vs. Purchased Units
Units earned through work — sweat units — come with full governance rights. You vote on decisions, propose changes, and shape the direction of the platform. Purchased units — earned through financial investment — receive the same revenue share, but carry zero governance rights. This ensures that the people doing the work always control the system.